Why Property Marketers Are Choosing CraftCMS for Digital Projects

In the competitive world of property marketing, having a fast, secure, and flexible website isn’t just a nice-to-have—it’s essential. As more developers, builders and property marketers look to create tailored digital experiences that perform, CraftCMS is emerging as the platform of choice.

At Liquid, we’ve delivered high-performing property websites for over a decade. From national builders and real estate brands to bespoke developments and land estates, we understand what the property industry needs from a CMS—and why CraftCMS delivers on every front.

What is CraftCMS?

CraftCMS is a content management system known for its flexibility, clean architecture, and developer-first approach. Unlike some of the more rigid or bloated CMS platforms, Craft allows complete control over how your content is structured and displayed—something particularly valuable for property professionals who need to showcase projects with clarity, precision, and brand consistency.

Why CraftCMS Works So Well for the Property Industry

• Tailored for Custom Designs
  Property is visual. Whether it’s an off-the-plan apartment, a house and land package, or a premium commercial development, design matters. CraftCMS enables total control over front-end design, meaning your digital presence can align perfectly with your project vision—no compromise.
• Flexible Content Models
  Want to manage multiple developments, each with different stages, lot availabilities, image galleries, or floor plans? CraftCMS lets you structure your content exactly how you need it, without being limited by pre-built templates or inflexible layouts.
• Speed and Performance
  Today’s buyers and investors won’t wait for slow-loading sites. CraftCMS is lightweight, fast, and built with performance in mind—helping to reduce bounce rates and boost SEO, particularly important in competitive property markets.
• Secure and Scalable
  With frequent updates and a modern codebase, CraftCMS offers enterprise-grade security. For developers managing large or high-value projects, that peace of mind matters. And as your business grows—adding new projects, locations or communities—CraftCMS scales with you.
• Integrates Seamlessly
  Need to connect your CRM, masterplan platform, lead forms or document downloads? CraftCMS plays well with others, offering integrations with Salesforce, HubSpot, real estate platforms, and more.

Real Results for Real Developers

We’ve used CraftCMS to power award-winning property websites—each designed to drive enquiry, support campaign activity, and grow project visibility. From interactive masterplans to agent portals, Craft gives us the flexibility to build exactly what your audience needs.

Thinking About a Website Upgrade?

If you're a property developer, builder or marketing team planning a new project or needing more from your current digital setup, we’d love to chat. We’ll help you assess whether CraftCMS is the right fit, and what’s possible when you combine the platform with a team who understands your space.

Want to see CraftCMS in action?

Check out our CraftCMS services page or get in touch to explore how we can elevate your next property project.