29 Feb 2016 | 5 min read
Super Bowl 50 just happened and as always, there were some memorable ads, and clever uses of hashtag campaigns. Here's our Top 5 ads.
This one made us laugh. Using one of the funniest men around, Kevin Hart, a hat-tip to Michael Jackson's Thriller, and Queen's Another One Bites the Dust as a soundtrack, we can't imagine how much this ad cost. But it definitely works - Car Finder will be remembered!
Liam Neeson and Ridley Scott (executive producer) team up for this Tron-inspired commerical.
Jeff Goldblum, Lil Wayne and George Washington feature in this piece for Apartments.com. They are one of many publishers to use a hashtag, #MovinOnUp, alongside their ad, which you can see on their website. We assume they'll eventually include a social hub on their site but find it odd they didn't actually mention the hashtag on their ad.
Consumers tend to stereotype cars. So this edgy ad from Mini goes against that notion and uses the hashtag #DefyLabels, which is already trending on Twitter.
Dame Helen Mirren delivers a strong but simple message: don't drink and drive. It's also backed up with a hashtag campaign, #GiveADamn
At the end of the end they present the hashtag and also the quite honourable "For every use of #GiveADamn, Budweiser will spend $1 on safe ride programs".
The on-an-angle product placement is also a nice touch.
