Salesforce Pardot

What is Pardot?

Pardot is a transformative marketing automation tool that can be used as a standalone solution, however the true power of Pardot is harnessed when integrated with the Salesforce platform.

A Salesforce integrated approach for Pardot empowers marketers to finally achieve sales and marketing alignment – The result? A customer journey that is seamless and personalised.

By uniting Pardot and Salesforce, marketers can:

• Automatically create and assign qualified new leads in Salesforce
• Give sales team visibility to prospect activities
• Segment their marketing database using Salesforce information
• Tie opportunity values to closed-loop campaign ROI Reports

Build landing pages, create forms, setup automated prospect nurturing and deliver dynamic content on your websites – Pardot will put well ahead of the pack!

A productive sales team is an effective sales team!

When automation closes the gaps between marketing and sales, the result is more intelligent and effective prospecting so businesses can close more sales and foster lasting customer relationships at the same time.

Not only this, but marketing automation drastically reduces the sales cycle by focusing primarily on converting leads into customers – nurturing the leads from the sales funnel, after all, you worked hard and paid a lot of money for these leads.

So, how can Liquid help you?

We have a team of Pardot specialists which means we know exactly how to extract the power of Pardot automation in line with your business objectives.

So what does this actually mean?

• Pardot Implementation - This involves technical setup and Salesforce integration as well as Training & support.
• Email, Landing Page and form template creation
• Configuration of lead scoring and automation rules/database segmentation
• Plan and configure nurturing campaigns
• Build dynamic content on your websites

• Ongoing support to empower your team and your marketing efforts to close the loop on sales and marketing efforts.

It doesn’t matter if you’re a super marketing genius, or new to the world of marketing automation, we will be able to tailor our service to you and the needs of your business.

With our help, you will be able to iterate and scale your marketing efforts, and more importantly, close the loop!