How Craft CMS and Salesforce Integration Is Powering Smarter Property Websites

In the high-stakes world of property marketing, having accurate, real-time content across your digital platforms is critical. But all too often, businesses are stuck managing data across multiple systems—duplicating effort, increasing error risk, and slowing down sales momentum.

At Liquid, we’ve solved this challenge by combining the flexibility of Craft CMS with the power of Salesforce, delivering integrated digital solutions tailored to the property industry.

A Flexible CMS Built for Property Marketing

Craft CMS is our go-to platform for building beautiful, high-performing property websites. Unlike restrictive templated platforms, Craft allows us to design every page around your brand and project vision—from homepage and services pages to custom landing pages, news sections, and more.

Once the design is approved, we build a custom backend that mirrors the structure of your front-end content—giving your team full control to add, edit, or remove content without needing a developer.

Seamless Salesforce Integration

Here’s where the real power comes in. Through custom integrations with Salesforce, we can enable content to flow directly from your CRM to your website. This includes:

• Property Listings – Sync images, copy, floorplans, pricing, and availability
• Agent Profiles – Keep agent bios, contact details, and listings up to date
• Enquiry Forms – Push web leads directly into your Salesforce CRM
• Project Pages – Automatically update availability and release information

By connecting Salesforce to Craft CMS, you eliminate double handling of data, reduce human error, and ensure your website is always displaying the most current information.

Why This Matters for Property Professionals

In today’s market, being first to list, first to inform, and first to convert makes all the difference. Here’s how Craft CMS + Salesforce gives you the edge:

• Live Availability – Display real-time stock, updates, or stage releases
• Operational Efficiency – Say goodbye to manual data entry or messy CMS workarounds
• Total Flexibility – Control how your website looks and functions while still enjoying the structure of a leading CRM
• Improved Lead Handling – Track every enquiry and interaction directly in Salesforce for smarter reporting and follow-up

Built for Builders, Developers and Real Estate Marketers

Our team has delivered digital solutions for residential communities, luxury developments, land estates and commercial portfolios. Whether you’re managing one site or 20, we can tailor a Craft CMS + Salesforce integration that grows with your needs.

Looking to modernise your property website?

Speak to the Liquid team about building a custom digital solution with Craft CMS and Salesforce that puts you in full control.