Blue NRG

UI/UX Design CX Customer Experience Web Development CMS Marketo

Blue NRG, a specialist businesss electricity supplier for VIC, NSW and SA.


Key highlights include:
Website design with a big emphasis on Customer Experience (CX)
Marketing Automation integration with Marketo
Custom "1 Minute Quote" tool implemented, with backend API integration
Easily updateable via our "Manage CMS" (Content Management System)
Content Strategy, Copywriting and Photography
Search Engine Optimisation (SEO) and Keyword Planning

Blue NRG wesbite home page

Website design with a focus on Customer Experience (CX)


With a strong emphasis on visuals, we have used photography and custom designed icons to convey Blue NRG’s message. Copywriting was crafted to be kept minimal and to the point. Adapting the ‘tone of voice’ to suit each sector.

Competitive Pricing

Energy Reduction

Business Electricity Specialists

Local Customer Service

Lead generating “1 minute quote” feature


The major lead generator for Blue NRG’s website is the ‘1 minute quote’ feature. This seamlessly integrates with Blue NRG’s quote API. Custom icons and copy was created for an easy 4 step process, to be completed in 1 minute or less!

Mobile
Mobile

Beautiful page layouts and custom styling


Our page layouts consist of imagery, background colours, fragments, accordions, videos, format styling and more. All updatable by our client via the CMS (Content Management System), Manage.

Screenshot shadow
Screenshot

Information Architecture


With a large volume of content, it was important to develop the Information Architecture for Blue NRG’s new website. Allowing for sub pages and cross-linking through custom designed fragments was paramount to support usability and findability.

Screenshot shadow
Screenshot

Sectors, we “talk” your language


We understand that not all businesses are the same and therefore, we have customised each of our sector pages to “talk” your language. Specific copywriting, imagery and testimonials have been added to the 6 main sectors within Blue NRG’s business.

Screenshot fragments