Blue NRG, a specialist businesss electricity supplier for VIC, NSW and SA.
Key highlights include:
Website design with a big emphasis on Customer Experience (CX)
Marketing Automation integration with Marketo
Custom "1 Minute Quote" tool implemented, with backend API integration
Easily updateable via our "Manage CMS" (Content Management System)
Content Strategy, Copywriting and Photography
Search Engine Optimisation (SEO) and Keyword Planning
Website design with a focus on Customer Experience (CX)
With a strong emphasis on visuals, we have used photography and custom designed icons to convey Blue NRG’s message. Copywriting was crafted to be kept minimal and to the point. Adapting the ‘tone of voice’ to suit each sector.
Lead generating “1 minute quote” feature
The major lead generator for Blue NRG’s website is the ‘1 minute quote’ feature. This seamlessly integrates with Blue NRG’s quote API. Custom icons and copy was created for an easy 4 step process, to be completed in 1 minute or less!
Beautiful page layouts and custom styling
Our page layouts consist of imagery, background colours, fragments, accordions, videos, format styling and more. All updatable by our client via the CMS (Content Management System), Manage.
With a large volume of content, it was important to develop the Information Architecture for Blue NRG’s new website. Allowing for sub pages and cross-linking through custom designed fragments was paramount to support usability and findability.
Sectors, we “talk” your language
We understand that not all businesses are the same and therefore, we have customised each of our sector pages to “talk” your language. Specific copywriting, imagery and testimonials have been added to the 6 main sectors within Blue NRG’s business.